Make your Content search engine friendly

One of the most overlooked and misunderstood portions of web site designing and set up is the content. What do you actually fill the pages with, is the most common question today. Well the answer is rather simple, content and lots of it. One of the biggest problems with content these days is there is not enough original web content for your site. Why would you have an article that 500 other sites already have on theirs? This will not keep you in the race if you do not have original stuff.

As every good web site designer knows, it is the use of keyword rich content that can make or break your site. These keywords are what are considered a beacon for the page, when the keyword is typed into the viewer’s browser. Not having keywords or very poor ones will not generate traffic to the site, leaving the site virtually in the dust of the competition. This is where creativity comes into play, you need to keep sharp to stay on top of the competitors and keep your site flooded with traffic. The more traffic you have the higher the page ranking. When your page ranking is high, you will have your site up around the top page or pages where most people surf.
Many people for one reason or another rarely venture past the first few pages in a search engines listings, if your site is not in high rankings chances are you are not going to be seen. There is word of mouth yet someone actually has to stumble onto the site and view it for it to be noticed. For this one reason alone, you need to have content that can generate hits. Now there are many sites where you can grab free content for your site, yet this free content rarely has any keyword rich value to it and is surely not going to make you financially stable anytime soon. You need to find the stuff that no one else has in order to be original. Having fresh content that a viewer is actually looking for and has not found everywhere else online is the key to bringing in more business.

Your web content makes or breaks the profitability of your site. Here’s how you can develop a strategy to make the most of your site’s content.
Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.
Web Content Strategy Components

There are four basic ways you can get content for your site.
Original content contributed freely by your visitors, such as message boards and guestbook-style comments. The main advantage of this content is that it costs nothing and gives you insight into your visitors. The disadvantages are low quality and the constant vigilance needed to police it for misbehavior.

Original written content that you allow other sites to republish in exchange for a link to your site. This content is usually informational articles, whitepapers, and sometimes, press releases. Exchanging content is an essential component of getting links to your site.

Original written content that's exclusive to your site. You should have some content that you hold back from republication, to avoid giving visitors or search engines the idea all your content can be had somewhere else. This can include FAQs, "about us" pages, case studies, testimonials, and other content that other sites would not want to reprint anyway.

So, which of the four kinds of content should you use on your site? Ideally, all four. That way you'll maximize the amount of quality content your site can have.
Just be careful not to rely too heavily on free-reprint content. If most of what's on your site isn't original to you, you'll suffer in credibility, both with your visitors and the search engines.