Good Content is always Beneficial

First thing that needs to be taken care of is evaluating your content necessity. Analize your blogging topics, establish what is your niche market interested in and scarcely covered, what are the gaps at informational level within your market. After approximating the volume of content you have to create, start evaluating your assets.

Do you have certain skills you migh want to employ whem composing your content - writiting, speaking, making and producing videos? What is your available time to tackle this process? Do you have a budget to allocate for hiring freelance writers and ghost writers?

An extremely important aspect to consider when producing content is to create a buffer where you have enough content created ready to be released which covers your publishing schedule for at least one week (when you first start), thus lifting the preasure from your "production department".


In order to produce up-to-date and attractive content that generates quality traffic back to your WebPages, you must make a habit out of this phase. Doing so, you'll keep under close observation the following components of your market:

-your competitors, the marketing materials they release and their marketing tactics; -what's being published in your market; -what's being perceived as valuable content by your prospects, both in terms of information as well as of the format in which information is transmitted.

All your research data should be archived for continuous use into a "swipe file" categorized by the market's components. A good platform to build your "swipe file" in is Google Docs.

What makes this service so great is that you can permanently supply your research database no matter where you are, as long as you have an internet connection. Plus, inserting your extracted informations is a simple copy-n-paste process, whether it would be that of an URL or text excerpt.


This is where your content is starting to take shape. After fixing the core ideas and concepts you what to build your content around, the next phase is creating the structure on which to put your informations in a coherent manner.

If it's an article you write the headline and sub-headlines, choose the style of your writing. If it's a podcast will you make an interview or a plain narration of the informations availabl? If you plan on making a video, will it be a desktop tutorial, a PowerPoint presentation? you name it.


Whether articles are written, podcasts recorded or video produced, it all happens in this phase. Make use of your personal skills (writing, speaking, video producing) or/and hire someone else to compensate your weak points.


Needless to say that your publishing efforts should be directed towards the top informational platforms that set the bit for the online community, namely You Tube - Videos, Go Articles, EzineArticle - articles, iTunes - podcasts, etc.

A piece of warning, though: keep away from duplicating your written content across different submission services; the classical example is articles directory vs. your blog. Doing so, will harm your SEO rankings and the effort spent would lead to no results.

At the polar opposite, you have videos and podcasts that, once published on You Tube, Viddler, Itunes, etc. can be embedded onto your personal blogs.

Releasing content on the web must be scheduled. You don't want to put out tons of content all on the same day and be absent for the next two weeks. What you're looking for is a constant flow of traffic to your Web Pages and no radical fluctuations between high peaks and flat zero.